The article describes an approach to choosing an effective combined anti-cold remedy. The characteristics of the components of complex treatment, as well as the arguments and advantages of inclusion in therapy are given. As an example of the optimal remedy for the symptomatic treatment of acute respiratory viral infections, the Helpex products are described. Helpex brand makes it possible to choose an individual treatment for influenza and ARVI. Helpex Anticold Neo quickly eliminates the signs of acute respiratory viral infections, improves health, prevents the occurrence of bacterial complications, and also has an indirect antiviral effect, as it increases the resistance of cells to rhinoviruses.